Below is a collection of my writing samples. Expand the sections to browse.

Copywriting

Product Pages

I crafted engaging web banner headlines and product page copy. I also nailed down the nitty-gritty details like product dimensions and created the spec tables.

Further, I provided product feature photo direction to the Art Director. Throughout each launch, all stakeholders were kept in the loop: e-commerce, design, product, and marketing.

Cable Workout Tower

Smith Machine Rack Attachment

Shoulder Boulder & Chest Fly Attachment

The Kraken

Amazon Listings

I brainstormed product visuals and wrote the accompanying image copy. I also developed spec tables, comparison tables and nailed down all the product dimensions. Plus, I created premium/basic A+ content and guided the Art Director on product photography.

Magnetic Barbell Collars

EZ Curl Bar

Emails

I wrote compelling email copy for various campaigns, including sales, product launches, and educational content. This included the refining of subject lines and preview text through A/B testing to boost engagement and conversions. I also selected the main image &

Black Friday

Product Launch email

Educational email

Landing Pages

I collaborated with Design, Marketing, and Product on landing page creation, contributing to wireframes, writing persuasive copy, and assisting with visual selection.